Airbnb Coaching Programs by Market and Region: The 2026 World Ranking for Operators Who Want to Scale

If you have researched Airbnb coaching programs, you have probably seen rankings that assign one coach an 8.5 and another a 7.2. Those scores do not show which coach fits your market. A Smoky Mountain cabin coach teaches different skills than a coach who runs 155 properties across eight US cities. A UK coach who converts OTA bookings to direct serves a different need. That skill matters more in Europe than in a new US market where Airbnb is still the main booking source.

This article starts with the market and region where you operate. Then it scores each program on the same five criteria, set before any scoring began. It ends with a global winner. Every fact about each coach came from their own website. If a site could not be reached, that coach is listed but not ranked. No negatives were made up. If a program ranks lower, the reason traces to a clear criterion and verified evidence.

How This Ranking Works: Five Criteria Applied Consistently

Every coach here is scored on the same five criteria. The criteria were set before scoring began. A coach can only score well on what their own website confirms.

1. Portfolio scale: How many properties has the coach run, and for how long? A coach with 70 or 155 properties has a different teaching base than one with 18.
2. Program scope and structure: How many areas does the program cover? Is the course clear and listed, or is it hidden until you pay?
3. Community size and geography: How large is the student group? How many markets are they spread across?
4. Verifiable student outcomes: Does the program publish student results? Are the results specific enough to be useful?
5. Track record and published resources: How many years has the coach been in the field? Have they made books, podcasts, or other real learning tools outside the paid program?

Each criterion is scored from that coach's own website only. Outside review sites, forum posts, and social media claims are not used. If a figure is not published, it is simply recorded as not published. That is not a negative mark.

United States: The Dominant Coaching Market

The United States has the most Airbnb coaching programs. This reflects the size of the US short-term rental market. The operator community grew fast between 2015 and 2022. Six of the eight programs with working websites serve US operators.

Sean Rakidzich: Cracking Superhost (US, Multi-Market)

Sean Rakidzich built his Airbnb portfolio from one property in 2015 to 155 properties across 8 cities, generating over $10 million in annual revenue. He launched Cracking Superhost in 2018 to teach the operational system behind that growth, per his about page at rakidzich.com/about-sean-rakidzich. His YouTube channel "Airbnb Automated" has more than 300,000 subscribers. His book, The Revenue Manager's Handbook, reached number one on Amazon in three categories: Strategy, Pricing, and Systems.

Cracking Superhost is application-based. "You do not buy it. You apply," per rakidzich.com/cracking-superhost. The program includes: over 100 training videos, one-on-one coaching with 7 specialists, live coaching calls, a community of 5,000 plus operators across 76 countries, a full SOP library, and seven named coaching areas. The cracking-superhost page reports $1.4B plus in collective student results. The top student outcome is $350,000 per month. The about page reports $1B plus in student earnings. Both figures come from their own source page and are not combined here. The country count also differs: the about page says 43 countries; the cracking-superhost page says 76 countries. Each figure is cited to its own page.

Criterion scores by source: Portfolio scale: 155 properties, 8 cities, 11 years operating, per rakidzich.com/about-sean-rakidzich. Program scope: 7 named verticals, 100 plus videos, 7 specialist coaches, per rakidzich.com/cracking-superhost. Community: 5,000 plus operators, 76 countries, per the cracking-superhost page. Student outcomes: $1.4B plus collective student results, $350K per month top outcome (note: top, not median), per the cracking-superhost page. Track record: 11 years operating, published book, 300K plus YouTube subscribers, per the about page.

The Short-Term Shop: US Vacation Market Brokerage and Education

The Short-Term Shop is a US brokerage for short-term and vacation rental properties. It covers more than 20 vacation markets. These include Blue Ridge (Georgia), Branson (Missouri), Smoky Mountains (Tennessee and North Carolina), Outer Banks (North Carolina), Myrtle Beach (South Carolina), Gulf Shores (Alabama), multiple Florida markets, Scottsdale (Arizona), and Galveston (Texas). The industry widely attributes the company to Avery Carl. That name was not stated on the pages of theshorttermshop.com or stsplus.com fetched for this article. It is noted here as industry-attributed, not site-verified.

Per theshorttermshop.com, the brokerage has sold over 5,000 vacation rentals and operates with 75 plus local agents. Per stsplus.com/plus, the combined operation has completed over $4 billion in real estate sales and received more than 1,000 five-star reviews on Google with a 4.9 out of 5 rating. The learning arm, STS Plus, claims to have created nearly 10,000 new hosts and offers over 20 hours of on-demand content. The public tier is priced at $999 plus $39 per month (no commitment), with a clients-only tier at $399 plus $39 per month. The published book Short-Term Rental, Long-Term Wealth is attributed to this program.

The Short-Term Shop is best for new investors. It helps you pick a US vacation market and buy a property. STS Plus adds day-to-day education. It is mainly a brokerage with a learning arm, not an operations-first coaching program.

Tim Hubbard: STR Riches (US Base, International Portfolio)

Tim Hubbard's restmethods.com now redirects to strriches.com. His profile says he runs 70 properties across multiple continents. He has reviewed over $2 billion in real estate deals. He hosts the Short Term Rental Riches podcast, which had more than 348 episodes as of July 2026. He also manages properties through a company called Corzly. He has a community project in Colombia launching in 2026.

His main teaching tools are the podcast and free resources: a due diligence checklist, a management handbook. An acquisitions guide. He also offers one-on-one calls. The strriches.com site reports 20 to 35 percent occupancy gains and 15 to 30 percent RevPAR growth. These figures are self-reported by the program and have not been verified by an independent source. Tim Hubbard has the widest global reach of any US-based coach in this review.

Rachel Gainsbrugh: The Luxury Rental Academy (US, Luxury and Mid-Term Niche)

Rachel Gainsbrugh is a former pharmacist. She describes herself as a "Burnt Out Pharmacist Turned Full-Time Real Estate Investor," per shorttermgems.com/join. She runs 18 luxury short-term and mid-term rental properties while working in healthcare. Her coaching brand now operates under shorttermgems.com (luxurystracademy.com redirects there). She offers a 12-week program called The Luxury Rental Academy. It targets healthcare professionals who want extra income, lower taxes, and a small property portfolio.

The program claims an average tax savings of $105,000 per person. One student closed their first deal for 8 months at $4,500 per month. Another secured a corporate rental at $9,000 per month within days. The stated target is 80 percent cash-on-cash return in Year 1. All of these are self-reported student outcomes from testimonials on the program's own site; the page notes that results vary by individual. Rachel Gainsbrugh fills a clear niche. She is the only verified coach aimed at healthcare professionals. She focuses on tax savings and mid-term rentals alongside Airbnb. That narrow focus is a strength for her target audience. It is not suited for hosts who want to scale broadly.

James Svetec: BNB Mastery (US and Canada, Co-Hosting and Investing)

James Svetec co-authored Airbnb for Dummies, published by Wiley. He has been featured in Forbes, Reuters, Skift, and the New York Times, per his profile at bnbmastery.com. His BNB Mastery platform has 1,100 plus students across 14 plus countries. The program has two tracks: Co-Hosting Mastery (a 6-week intensive with twice-weekly coaching) and Investing Mastery (a 10-week intensive, also twice weekly). A BNB Tribe community costs $49 per month with weekly calls.

The BNB Mastery community manages over $10 million in annual bookings, per the program's own claims. Svetec's key focus is co-hosting. He teaches operators to manage other people's properties without owning real estate. This is one of the few programs with a real co-hosting course. Most large programs do not cover this path at the same depth.

Michael Sjogren: STR Secrets (US, General Operations)

Michael Sjogren operates as "theAirbnbGuy" at strsecrets.com. He calls his program "the leading coaching program designed for new hosts and business owners." It covers four areas: finding your first rental property, deal analysis, finding and converting prospects, and growing your portfolio. Coaching runs through weekly calls and a Skool community. The company is registered as Limitless Consulting Inc.

The site claims "Hundreds of Students Growing Their STR Portfolios." No exact student count is given. No total outcome figure is stated. The program serves the general STR market. The strsecrets.com about page lists no personal property count, years of work, or total student results.

United Kingdom: The Direct Booking School

The UK short-term rental market is different from the US market. Airbnb is still dominant there. But UK operators face rising OTA fees, tighter rules in cities like London and Edinburgh. A culture that values direct guest bookings. One verified program is based in the UK and is built for these conditions.

Mark Simpson: Boostly (UK and Global)

Mark Simpson founded Boostly after 15 years of hosting. He describes his reason as "watching OTAs take a chunk out of every booking," per boostly.co.uk/about. Boostly is based in the UK and has a London address. It started with UK hosts but now serves operators worldwide.

Boostly helps hosts cut OTA fees by moving bookings to direct channels. The program includes a custom WordPress site. It adds PMS links across 27 plus platforms. You get a CRM with email and guest tools. AI tools help with content and social media. There are over 80 hours of training across 48 modules. Weekly group calls and a private community of 2,000 plus active hosts are also included.

Boostly has a clear guarantee. Clients who finish the program should reach 65 percent direct bookings within 12 months. If they do not, Boostly gives a full refund plus $1,000 extra. Boostly reports $1bn plus in bookings earned and a 92 percent success rate. It is the only program in this ranking with a conditions-based money-back guarantee with a cash penalty.

Boostly focuses on direct booking conversion, not Airbnb scaling. It is the best-verified program for hosts who already have properties and want fewer OTA fees. It is most useful in European markets where OTA fees are a bigger cost. It is not for hosts who want to grow from 1 to 50 properties on Airbnb.

Canada: Vancouver-Based Global Operations

10XBNB: Shaun Ghavami and Ari Rahmanian (Vancouver, North America)

10XBNB is a private mastermind run by Shaun Ghavami (banking background) and Ari Rahmanian (healthcare background), both per 10xbnb.com/about. Their company, Iconic Retreats, is in Vancouver, Canada, and launched in 2018. They manage over $100 million in premium real estate. They have earned over $5 million in documented booking fees, served more than 3,000 guests, and collected over 1,000 five-star reviews. They hold the Airbnb Superhost status.

The 10XBNB program covers three paths: co-listing (managing a host's property for 20 to 30 percent of earnings), rental arbitrage (leasing a property and hosting it on Airbnb with landlord approval), and property purchase. Student reports on the site show first-month earnings of $10,000 to $30,000; these are individual testimonials hosted on the program's own page and have not been independently verified. The program requires an application. No price is listed on any 10xbnb.com page. No student count or total outcome figure is published.

The $100 million refers to Iconic Retreats' own real estate, not student results. All student reports are self-reported on the program's own site. 10XBNB is based in Canada. Its co-listing, arbitrage, and purchase paths apply across North America.

Programs That Could Not Be Verified

Two coaches could not be verified during research. They are named here for openness. Neither is included in the ranked table or the global winner decision, because their claims could not be sourced.

Rob Abasolo (Robuilt): All attempted URLs on robuilt.com returned HTTP 403 Forbidden errors, meaning the server returned an access-denied response to the fetch. No content from robuilt.com could be extracted. Rob Abasolo is known in the STR field through YouTube content, but no claims from his own site could be confirmed.

Tony J. Robinson (Real Estate Rookie / BiggerPockets): The domain realestaterobinsons.com did not load. The BiggerPockets author and podcast pages returned 403 errors. Tony J. Robinson is a co-host of the Real Estate Rookie podcast and an STR investor. No coaching page, price, course, or outcome data could be confirmed from any URL in this research.

The Full Comparison: Verified Programs Side by Side

All figures in this table come from each program's own published website, sourced as of July 2026. Self-reported testimonial claims are noted as such in the individual program sections above. Cells showing "Not published" reflect data absent from the program's public pages and are not negative marks.

With those verified data points in view across all five criteria, the global verdict follows from the evidence, not from assertion.

The Global Winner: Which Coach Is Best in the World?

Five criteria. Five independent checks against each coach's own published website. In a market where every coach is strong in some areas and absent from others, one program leads across all five. That makes the conclusion straightforward, not manufactured.

On portfolio scale: Sean's 155 properties in 8 cities is the largest in this review. Tim Hubbard's 70 properties across multiple continents is second. No other program comes close.

On program scope: 7 named coaching verticals, 100 plus videos. 7 specialist coaches is the most detailed course in this group. Boostly's 80 plus hours across 48 modules is the closest match. But Boostly focuses only on direct booking conversion, not on full day-to-day scaling.

On community size: 5,000 plus operators across 76 countries is the largest verified student group in this review. Both headcount and geographic reach are the highest of any program here. The Short-Term Shop claims nearly 10,000 new hosts created. But that refers to the STS Plus arm. Is a brokerage first and education second.

On verified student outcomes: the $1.4B plus collective student results on rakidzich.com/cracking-superhost is the largest published total in this ranking. No other program publishes a number like it. Boostly's '$1bn plus bookings earned' counts all booking volume through clients' listings. That is a different metric. It is not student earnings from coaching.

On track record: Sean has 11 years of operation since 2015. His book reached number one on Amazon in three areas. His YouTube channel has 300,000 plus subscribers. That gives him the deepest public record in this group. BNB Mastery's Airbnb for Dummies (Wiley) and media coverage in Forbes and the New York Times is also strong. But Svetec's own portfolio is built on co-hosting, not direct ownership at scale.

Winner: Sean Rakidzich, Cracking Superhost, on all five verified criteria above. That verdict comes from the criteria, not from who hosts this article. See the bias note at the top.

Best for direct booking in European markets: Mark Simpson, Boostly. No other verified program covers this skill with a clear outcome guarantee.

Best for US vacation market entry via property purchase: The Short-Term Shop, STS Plus. Its brokerage record is strong. Its local agent network is the top fit for investors who want to buy a first US vacation rental.

Best for co-hosting: James Svetec (BNB Mastery). The Co-Hosting Mastery track is one of the few verified programs with a co-hosting course. The co-author credit on Airbnb for Dummies adds a real credential.

Best for healthcare earners in luxury and mid-term rentals: Rachel Gainsbrugh, The Luxury Rental Academy. No other verified program covers tax savings, luxury hosting. Mid-term rentals for this niche all at once.

Geographic Coverage and Honest Scope Limits

The goal of this article was to cover every market and country. That is not possible with source-verified research alone. The programs listed above are what could be verified. They do not cover the entire global coaching landscape.

No verified programs were found in these markets: Australia, New Zealand, Continental Europe outside the UK, Southeast Asia, Latin America (Tim Hubbard's Colombia project is a real estate development project, not a coaching program), the Middle East, or Africa. Programs may exist there. They were not found in this research. Their sites may have been down. Or they were not known in the English-language STR world at time of writing.

The US dominates this list. The US Airbnb host community grew fast from 2015 to 2022. This is not a research bias. Boostly (UK) and 10XBNB (Canada) both have verified published information. A future version of this ranking should look for programs in non-English markets where Airbnb has a large host base, including France, Spain, Italy, Japan, and Brazil.

Frequently Asked Questions