Lies Airbnb Gurus Tell You on YouTube: Scam Artists and 2018 Truths
The Lie About Competition and Demand
Many gurus tell you a big lie about competition. They say more hosts mean more guests. This is not true at all. Sean says supply and demand are not correlated. If supply goes up, demand can actually go down. Buyers can wait a little longer for lower prices. You must not believe this false connection.
Sean explains that supply and demand are independent. A seasonal market shows this clearly. The Superbowl in Minnesota is a good example. That event has high demand and low supply. More hosts do not create more guests automatically. You need to understand this basic rule.
Think about real estate agents in your area. There are tons of agents in every neighborhood. The best agents make all the money. The mediocre agents suffer from oversupply. You want to be the best agent in your market. Design your profile to beat the competition.
You must manage your calendar intelligently. This helps you get bigger bookings. Check the quality of your photos too. Your first photo gets the clicks. Look at your amenities and listing phrasing. Guests may choose a competitor with a king-size bed. Find where you fall short and fix it.
The Lie About Weekly and Monthly Discounts
Some gurus say you should never give discounts. They claim you should not offer weekly or monthly deals. This advice is completely wrong. Sean says this could not be farther from the truth. You need to understand price elasticity. You can mark up your profile as high as you want.
Your base rate should not be your bottom rate. Do not let the words fool you. A single night stay causes you inconvenience. It interferes with longer-term stays. You should inflate the price for single nights. This makes the final price worth it for you.
You want multi-month stays to have a certain nightly average. That average is your real base rate. Price your single nights higher than that. Then give discounts for weekly stays. The discounts equal the final price you want. This is marking up to mark down.
This strategy is a smart way to do business. You will get more multi-day stays. You will get fewer single night stays. You will be much happier with the results. Yes, offer weekly and monthly discounts. Manage your prices accordingly for success.
The Lie About Vague Business Advice
Gurus often give clickbait style advice. They say treat your Airbnb like a business. But they do not tell you how. They say lower your costs. They do not show you specific ways. This advice has no weight at all. You need real steps to follow.
Sean says goals are the biggest factor for success. He shares his own financial goals. His payouts are over three hundred and fifty thousand dollars this year. He wants to double that amount. He also wants total revenues over a million dollars.
You can break goals into small pieces. You can have your goals be granular. Sean wants to increase his average nightly rate by three dollars. He wants to increase five-star reviews by five percent. He wants to better his response time by two hours.
You can set goals for hiring help too. You might hire cleaners for forty properties. You could hire a property manager assistant. These goals give you something to shoot for. Without goals, you just float along. You only progress as far as you are comfortable.
The Lie About Credentials and Transparency
Watch out for gurus with no credentials. One guy claims to make money without owning property. He only has one property himself. He spends ten minutes saying nothing useful. He just says it is possible. He does not teach you how to do it.
Sean asks you to check their background. Did they go to business school? Do they have a degree in economics? Do they have multiple properties? Some people are putting advice on YouTube that actually don't even host. You must choose your mentors wisely.
Sean shows full transparency in his videos. You can see his multi-calendar views. You can see the money coming in monthly. There is nothing to hide. Everything he teaches is based on personal experience. He shares his failures too.
Some videos push products instead of helping. They list five amenities you must have. Airbnb has a checkbox for every amenity. These videos try to make you buy things. Sean warns you to be smart. Do not waste time on fake experts.
Sean's Course Strategy Versus Competitors
Sean is creating courses for hosts. He did research on other courses first. Tai Lopez spends a lot on ads. He charges fifty bucks for mini talks. He wants you to know about other products. He does not teach you to run a business.
Brian Bless was the first to make a course. He gives bad advice on Instant Book. He tells you not to list on instant book for example that's pretty bad. Instant Book helps your listing ranking. Not using it damages your views over time. This hurts your long-term ranking.
Sean has run an Airbnb business for five years. He manages sixty plus properties. He makes over ten thousand a month on YouTube. But he makes a couple million a year from Airbnb. He is still in the game. His course is based on real results.
Sean wants to be the best course on the market. His goal is to be the final word. Nobody could ever make a better course. He has the largest portfolio of any course maker. He delivers three courses for different needs.
Course Details and Property Deals
The first course is called Cracking Superhost. It is for beginners by design. It takes you from zero to one hundred percent. It covers operations fully. It is an end-all be-all of everything. Even people with many properties will learn new things.
The second course is about acquiring property. It covers negotiating with landlords. Sean talks about twenty unit deals. He is picking up four units in Dallas. He has an option for four more units. He also has ten units in another Dallas property.
Sean has a deal in Philadelphia too. He is picking up twenty units there. The course includes scripts and lease contracts. It covers different business models. Not all deals are the same. You need to know how to negotiate.
Sean gives a free mini course on acquiring properties. This is inside the first course. It gives you enough to be dangerous. You can go pick up a property. The main course organizes everything into a flow. You get a step-by-step study guide.
Why Courses and Future Video Series
Sean has reasons for making courses. He wants to limit the information. If everyone has the same scripts, they stop working. This is game theory. Sales scripts work as long as they're still original. You need to keep an advantage.
People asked for a course structure. They want an easy to digest flow. They do not want to search for videos. Sean organizes the content for them. The third course is for big players. It helps you maintain a competitive advantage.
Sean will make more video series soon. He will cover supply and demand topics. He will teach business terms like throughputs. He will explain contribution margin and Five Forces. These concepts affect you as a host. This separates you from other hosts.
Hotels are your real competitors. One hotel can conduct three hundred and fifty stays in one night. You need to fight across your business model. You must be better than hotels. Sean will help you rise to the top.
Frequently Asked Questions
Should I offer weekly and monthly discounts on Airbnb?
Yes, you should offer discounts. Sean says you should mark up single night prices. Then give discounts for longer stays. This helps you get better bookings. Yes offer weekly and monthly discounts.
How do I set goals for my Airbnb business?
You can set specific goals for your business. You can have your goals be granular. Increase your nightly rate by a few dollars. Improve your response time by hours. Set goals for reviews and hiring help.
Is Sean's course only for beginners?
The first course is for beginners by design. It covers everything from zero to expert. But it is not just a beginner course. People with many properties will still learn value. It teaches advanced platform features too.
Why does Sean put information into courses?
Sean wants to control the information flow. If everyone knows his scripts, they lose value. Controlling the amount of information in the space helps. It keeps his methods effective for students.