Masters 2027 Airbnb Pricing for Augusta Hosts
TL;DR
The 2027 Masters Tournament runs Monday, April 5 through Sunday, April 11. Augusta hosts need a pricing plan now that locks those 7 nights with custom prices, because Airbnb says a custom price overrides your default nightly price and any Smart Pricing.
Key Facts
| Metric | Value | Source |
|---|---|---|
| 2027 Masters Tournament dates | Monday, April 5 through Sunday, April 11, 2027 | Visit Augusta |
| Estimated total economic impact (2022 report) | About $120 million | Augusta University Hull College of Business |
| Host-only service fee on Airbnb | 15.5% single service fee paid by hosts | Airbnb resource center |
| Smart Pricing and rule-sets | Smart Pricing overrides rule-sets, so turn it off to apply one | Airbnb help article 2061 |
| Minimum-night rule by check-in day | You can set a minimum night stay based on the day of check-in | Airbnb pricing strategy guide |
Key figures for Masters 2027 hosts in Augusta.
- The Masters Tournament returns to Augusta, Georgia, April 5-11, 2027 at Augusta National Golf Club. Visit Augusta (visitaugusta.com)
- Augusta University's Dr. Marsha Loda has seen the Masters Tournament's total economic impact estimated to be around $120 million. Augusta University Jagwire
- Visitors to Augusta spent more than $854 million in 2023. The Post and Courier (Aiken Standard)
- That 2023 visitor spending in the Augusta area created a lasting economic impact of more than $56.3 million. The Post and Courier (Aiken Standard)
- Richmond County collects $1.4 million in hotel-motel tax in the month of April, three times higher than an average month. Augusta University Jagwire
- Airbnb's single service fee paid by hosts is 15.5%. Airbnb Resource Center
Set a 4-night minimum stay for check-ins on Thursday, Friday, or Saturday to protect the weekend. Consider an early bird discount, which Airbnb lets you apply from 1 to 24 months before arrival, and calculate every rate with the 15.5 percent host-only service fee so a $100 nightly price keeps $84.50.
Lock the 7 Nights with Custom Prices
Open your Airbnb calendar and select Monday, April 5 through Sunday, April 11, 2027. Set a custom price for each of those 7 nights. Airbnb says a custom price overrides your default nightly price and any Smart Pricing, so each night keeps the price you chose.
Airbnb lets you set a different price for every night. A host can price Thursday, Friday, and Saturday higher than Monday and Tuesday. The platform also offers rule-sets that raise prices for chosen dates, but Airbnb says Smart Pricing overrides rule-sets, so you need to turn Smart Pricing off before you apply one. A manual custom price on every peak night avoids that step.
Protect the Weekend with Minimum-Night Rules
A 4-night minimum stay for check-ins on Thursday, Friday, or Saturday stops a guest from booking only one or two weekend nights. Airbnb's pricing strategy guide says you can set a minimum night stay based on the day of check-in. A host can apply a 4-night rule for Thursday arrivals, a 4-night rule for Friday arrivals, and a 4-night rule for Saturday arrivals. Monday, Tuesday, and Wednesday check-ins can carry a shorter 2-night minimum to fill the early week.
This pattern pushes bookings toward longer stays. A guest who checks in on Friday, April 9 must book at least 4 nights. The calendar stays whole and the host avoids orphan nights that are hard to sell later.
Early Bird and Last-Minute Discounts
An early bird discount rewards a guest who commits ahead. Airbnb's pricing strategy guide says an early bird discount can apply from 1 to 24 months before arrival, and Airbnb lets you apply discounts to specific dates, so you can limit it to Masters week. In Airbnb's own rule-set example, a $100 nightly rate with a 10% increase becomes $110, and a 20% early bird discount then brings it to $88.
A last-minute discount can fill a remaining gap, and Airbnb lets you set one from 1 to 28 days before arrival. It only makes sense if you accept a lower payout. Use this tool only when a tournament night is still open close to April 5, 2027.
Calculate Your Payout with the 15.5 Percent Fee
Airbnb's single service fee paid by hosts is 15.5%, so you keep 84.5% of the nightly price before other costs. Airbnb's service fee example shows that a $100 nightly price earns $84.50 and a $115 nightly price earns $97.
Build the fee into every pricing decision. To clear a target amount per night, divide that target by 0.845 to find the nightly price, then round up to the nearest dollar for a clean guest-facing rate.
Comparison of Pricing Tools for Masters Week
| Tool | Works for Masters Week | Host Action Required | Fee Impact |
|---|---|---|---|
| Custom nightly price | Yes, full control | Set each night manually | 15.5 percent deducted from set price |
| Rule-set price increase | Only with Smart Pricing off | Turn off Smart Pricing first | Same fee applies if rule-set activates |
| Early bird discount | Yes, for bookings made 1 to 24 months ahead | Set the discount for the tournament dates | 15.5 percent on discounted price |
| Last-minute discount | Yes, for gaps 1 to 28 days out | Set percentage and window | 15.5 percent on discounted price |
| Minimum nights by check-in day | Yes, protects weekend | Set rules for Thu, Fri, Sat arrivals | No direct fee change |
Frequently Asked Questions
The 2027 Masters Tournament runs from Monday, April 5 through Sunday, April 11, 2027, according to the Visit Augusta event page.
Dr. Marsha Loda of Augusta University's Hull College of Business said in a 2022 article that she has seen the tournament's total economic impact estimated at around $120 million.
Augusta University's Jagwire reports that Richmond County collects $1.4 million in hotel-motel tax in the month of April, three times higher than an average month.
Augusta University's Jagwire reports that roughly 4,000 homes are available for rent for tournament time.
The Post and Courier reported that visitors to Augusta spent more than $854 million in 2023.
Event week pricing requires daily monitoring, custom date settings, and quick discount decisions. A service that manages pricing daily for a flat fee per listing can handle the calendar while the host focuses on guest readiness. Revande Performance manages Airbnb pricing daily for a flat fee per listing; you can review the plans at revande.com/#pricing.
About the Author
Sean Rakidzich wrote this article.
If you want help applying this guide to your operation, See Revande daily pricing.
Sources
- Primary source at www.visitaugusta.com
- Primary source at www.visitaugusta.com
- Primary source at jagwire.augusta.edu
- Primary source at www.postandcourier.com
- Primary source at www.airbnb.com
- Primary source at www.airbnb.com
- Primary source at www.airbnb.com
- Primary source at www.airbnb.com
- Primary source at www.airbnb.com
- Primary source at www.airbnb.com
- Primary source at www.airbnb.com